KCON USA - Review

Photo Credit: KCON

ABOUT KCON

KCON is the world's No.1 K-culture festival celebrating Korean culture and music. Since launching in 2012, it has been leading the expansion of K-culture across the globe for 12 years and broadened its reach, going from 10,000 attendees in its first year to garnering 140,000 fans at KCON LA 2023. KCON has established its footing as a tentpole event series, taking place across Asia, the Middle East, Europe and Latin America and has been providing the largest forum for fans to directly connect with each other, artists and professionals from the Korean entertainment industry.

ROWOON

Photo Credit: KCON

People from all around the world travel to Southern California to immerse themselves in KCON—the world largest three-day festival. This convention that took place at Crypto Arena, Convention Center, and Gilbert Lindsay Plaza was not to be missed!

The attendees stepped into a captivating journey through the vibrant tapestry of Korean culture, showcasing the very best of K-beauty, K-food, and K-pop. From the moment you walked in, the immersive experience celebrated Korea's rich heritage and modern flair in equal measure.

Kim Soo Hyun

Photo Credit: KCON

The K-beauty exhibits were a standout feature, offering an unparalleled glimpse into the world of innovative skincare and cosmetics. The array of products ranged from luxurious sheet masks to cutting-edge serums, all embodying the meticulous attention to detail that defines Korean beauty.

Besides getting free skincare samples of new and upcoming popular brands, the attendees received samples of the spread of Korean snacks and foods, making it a memorable highlight for food enthusiasts.

BOY NEXT DOOR

Photo Credit: KCON

The K-pop segment was nothing short of electrifying. Fans were treated to exhilarating performances by some of the genre's most dynamic artists, with each act bringing their unique style and charisma to the stage. The energy and passion of the performances perfectly captured the global phenomenon that is K-pop. Beyond the performances, the event offered exclusive meet-and-greets and engaging discussions with artists, further deepening the connection between fans and their idols.

KEP1ER

Photo Credit: KCON

The global sensation of KCON owes its success to the unwavering passion and dedication of its fans. Their fervent support and enthusiasm create an electric atmosphere and continuously elevates the event to new heights.

Overall, KCON was an extraordinary. It masterfully blended the best of K-beauty, K-food, and K-pop into a seamless, unforgettable experience, leaving attendees not only entertained, but also deeply appreciative of Korea's rich culture.

Until next year …

Photo Credit: KCON

ABOUT CJ ENM

CJ ENM is a leading entertainment company founded in Korea in 1995. CJ ENM's Entertainment division is engaged in a wide range of industry business areas, including media content, music, film and performing arts, providing its leading original content to various media platforms around the world. CJ ENM has created, produced and distributed globally-acclaimed content, including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean films including Roaring Currents and TV series such as Guardian: The Lonely and Great God, I Can See Your Voice and more. United under the slogan We live to discover Untold Originals, CJ ENM has three major production and distribution studios: drama production powerhouse Studio Dragon, U.S.-based studio Fifth Season and K-OTT content production studio CJ ENM STUDIOS. CJ ENM also presents KCON, world's No.1 K-Culture festival, and MAMA AWARDS, the world's No.1 K-pop awards, in order to bring K-culture experiences to people all over the world.

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